LoftCue Terms of Use
Effective Date: July 22, 2026
These Terms of Use govern your access to and use of the LoftCue website, applications, services, features, software, artificial intelligence tools, image generation tools, image enhancement tools, video generation tools, video enhancement tools, and related*
In these Terms, "LoftCue," "we," "us," and "our" refer to the operator of the Platform. "User," "you," and "your" refer to any individual or entity access account, purchasing a subscription, uploading content, generating content, or otherwise using the Platform, you agree to these Terms. If you do not agree, you must not access or use the Platform.
1. Eligibility and Authority
You must be at least 18 years old and legally capable of entering into a binding agreement to use the Platform.
The Platform may be used by:
- Individual real estate agents and brokers
- Real estate agencies and brokerages
- Property owners, landlords, developers, and property managers
- Marketing teams and other commercial organizations
- Private individuals
- Other authorized users
If you use the Platform on behalf of a company, agency, brokerage, organization, or other legal entity, you represent and warrant that you have authority to accept these Terms on its behalf.
2. Description of the Platform
LoftCue provides software tools that may generate, modify, enhance, animate, process, combine, or otherwise transform images, videos, text, audio, and other media using artificial intelligence, machine learning, automation, and third-party technology providers.
The Platform may include functionality for:
- Image generation and enhancement
- Video generation and enhancement
- Virtual staging
- Removal, replacement, or modification of visual elements
- Animation of still images
- Video assembly and editing
- Generation of marketing materials
- Generation of captions, descriptions, voiceovers, or other content
- Processing and storage of uploaded media
- Other related real estate marketing functionality
LoftCue is a creative and marketing assistance tool. It is not a real estate inspection service, appraisal service, architectural service, engineering service, legal service, brokerage service, property measurement service, valuation service, or professional verification service.
3. Artificial Intelligence and Generated Content
The Platform uses automated and artificial intelligence systems. Such systems are probabilistic and may produce unexpected, inaccurate, incomplete, misleading, inconsistent, or technically defective results.
Images, videos, animations, descriptions, and other materials created or modified through the Platform, collectively referred to as "Output," may contain visual or factual distortions.
Output may incorrectly modify or represent, among other things:
- Room dimensions, proportions, or layouts
- Doors, windows, walls, ceilings, floors, and structural elements
- Furniture, appliances, fixtures, equipment, and decorations
- Construction materials, finishes, colors, and textures
- Lighting, shadows, reflections, views, and weather conditions
- Property boundaries, landscaping, roads, parking, and surrounding areas
- Damage, defects, wear, contamination, or maintenance conditions
- People, vehicles, animals, signs, logos, text, and identifying information
- The location, availability, legality, condition, value, or characteristics of a property
- Any other material feature of a property or its surroundings
The Platform may add, remove, hide, relocate, replace, exaggerate, minimize, or misrepresent visual elements even when the User did not explicitly request such a modification.
LoftCue does not verify that Output accurately represents the original property, source materials, or real-world conditions.
4. Mandatory Human Review
You are solely responsible for reviewing every Output before downloading, publishing, distributing, displaying, advertising, submitting, transmitting, selling, licensing, or otherwise using it.
You must compare the Output against:
- The original uploaded files
- Current photographs or videos of the property
- The actual physical condition of the property
- Property records and disclosures
- Applicable listing information
- Any other reliable source necessary to confirm accuracy
You must not rely on the Platform to identify distortions, errors, omissions, hallucinations, or misleading modifications.
By publishing or otherwise using Output, you confirm that:
- You have manually reviewed the Output.
- You have determined that the Output is appropriate for its intended purpose.
- You accept responsibility for all statements and representations communicated through the Output.
- You have added any disclosures, labels, qualifications, or corrections required by law, contract, professional rules, listing services, advertising platforms, or industry standards.
Failure to inspect Output does not transfer responsibility to LoftCue.
5. Real Estate Advertising Responsibilities
You are solely responsible for ensuring that your use of the Platform and all resulting marketing materials comply with applicable laws and professional requirements.
This includes compliance with:
- Real estate advertising laws
- Consumer protection laws
- Fair housing and anti-discrimination laws
- Property disclosure requirements
- Licensing and brokerage requirements
- Multiple Listing Service rules
- Real estate portal and marketplace rules
- Social media advertising policies
- Intellectual property and privacy laws
- Local virtual staging and digitally altered image disclosure requirements
- Contractual obligations owed to property owners, clients, agencies, brokerages, and third parties
You must clearly identify Output as digitally altered, virtually staged, AI-generated, AI-enhanced, or otherwise modified whenever such disclosure is required or reasonably necessary to avoid misleading viewers.
You must not use the Platform to:
- Conceal known property defects
- Falsely represent the physical condition of a property
- Materially change a property in a way that could mislead a prospective buyer, tenant, investor, lender, appraiser, inspector, or other person
- Depict renovations, improvements, views, amenities, fixtures, or features that do not exist without an appropriate disclosure
- Falsify property boundaries, room dimensions, floor plans, structural conditions, or legal characteristics
- Create discriminatory housing advertisements
- Remove or alter information that must legally be disclosed
- Impersonate another person, business, agent, owner, or organization
- Create false evidence regarding a property, transaction, inspection, condition, or event
- Use Output as a substitute for an inspection, appraisal, survey, engineering analysis, architectural plan, legal disclosure, or other professional assessment
LoftCue does not approve, certify, review, or endorse any real estate listing, advertisement, property representation, or marketing campaign created using the Platform.
6. No Professional Advice
Nothing generated by or available through the Platform constitutes legal, financial, tax, architectural, engineering, appraisal, inspection, safety, investment, brokerage, or other professional advice.
You must obtain appropriate professional advice before making decisions concerning a property, transaction, disclosure, renovation, valuation, investment, or legal obligation.
7. User Content
"User Content" means any image, video, audio, text, logo, property information, personal information, prompt, instruction, document, or other material that you upload, submit, transmit, or otherwise provide through the Platform.
You retain any rights you hold in your User Content.
You grant LoftCue a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, copy, transmit, process, modify, reproduce, and use User Content solely as necessary to:
- Provide and operate the Platform
- Generate and deliver requested Output
- Maintain security and prevent abuse
- Troubleshoot technical issues
- Enforce these Terms
- Comply with applicable law
- Improve the Platform where permitted by applicable settings, disclosures, and law
This license continues for as long as reasonably necessary to provide the Platform, comply with legal requirements, maintain backups, resolve disputes, or enforce agreements.
8. Your Rights and Permissions
You represent and warrant that:
- You own User Content or have all necessary rights and permissions to use it.
- You have permission from the property owner or other authorized person where such permission is required.
- You have obtained necessary releases and consents from identifiable people appearing in User Content.
- Your User Content does not infringe intellectual property, privacy, publicity, contractual, confidentiality, or other rights.
- Your use of User Content and Output complies with applicable law.
- Your instructions to the Platform are lawful.
- Information you provide is accurate and not misleading.
You are responsible for claims arising from User Content, your prompts, your instructions, your use of Output, or your failure to obtain necessary permissions.
9. Output Rights
Subject to these Terms, you may use Output for lawful personal or commercial purposes.
To the extent LoftCue holds any transferable rights in Output generated specifically for you, LoftCue grants or assigns those rights to you, subject to:
- Your payment of all applicable fees
- These Terms
- Applicable law
- Third-party provider terms
- Rights that may exist in User Content or third-party materials
- Restrictions relating to trademarks, copyrighted works, personal likenesses, properties, or other protected material
LoftCue does not represent or warrant that:
- Output is eligible for copyright, trademark, or other intellectual property protection.
- You will own exclusive rights in Output.
- Similar or identical Output will not be generated for another user.
- Output does not infringe third-party rights.
- Output may be registered, protected, licensed, sold, or enforced in any jurisdiction.
You are responsible for conducting any necessary intellectual property, trademark, copyright, publicity-right, or legal review before commercially using Output.
10. Accounts and Organizations
You are responsible for maintaining the confidentiality of your credentials and for all activity conducted through your account.
You must promptly notify LoftCue if you suspect unauthorized access or use.
If an account is connected to an organization:
- Organization administrators may manage users, content, subscriptions, and permissions.
- The organization may control content created through organization accounts.
- The organization is responsible for the actions of invited users.
- Users must comply with their organization's policies and instructions.
- LoftCue may rely on instructions provided by an authorized organization administrator.
You must not share accounts or bypass account, organization, subscription, credit, or usage restrictions.
11. Acceptable Use
You may not use the Platform to:
- Violate any law or regulation
- Infringe intellectual property, privacy, publicity, confidentiality, or contractual rights
- Create fraudulent, deceptive, defamatory, threatening, harassing, or unlawful material
- Generate or distribute illegal sexual content or sexual content involving minors
- Generate non-consensual intimate imagery
- Facilitate discrimination in housing or other regulated activities
- Create false identities, documents, evidence, testimonials, or endorsements
- Spread malware or malicious code
- Attempt unauthorized access to systems, accounts, models, infrastructure, or data
- Reverse engineer or extract source code, models, prompts, weights, or proprietary systems, except where legally permitted
- Circumvent security controls, rate limits, credit limits, subscription restrictions, or content filters
- Use automated systems to overload, scrape, copy, or disrupt the Platform
- Resell or provide access to the Platform unless expressly authorized
- Use the Platform to develop or train a competing service without written permission
- Remove notices, attribution, watermarks, safety markings, or disclosures where removal is prohibited
- Use Output in any way that creates a material risk of physical, financial, legal, or reputational harm
LoftCue may investigate suspected violations and suspend or terminate access without prior notice.
12. Subscriptions, Credits, and Payments
Some Platform features require a paid subscription, prepaid credits, usage-based fees, or other payment.
Prices, included usage, credit amounts, billing intervals, feature limits, and renewal terms are displayed at the time of purchase.
By purchasing a recurring subscription, you authorize LoftCue and its payment providers to charge the applicable payment method at the beginning of each billing period until the subscription is canceled.
Unless otherwise stated:
- Subscription fees are charged in advance.
- Usage-based charges may be charged after use.
- Credits have no cash value and cannot be transferred or redeemed for cash.
- Credits may be subject to expiration or plan-specific restrictions disclosed at the time of purchase.
- Unused subscription allowances do not automatically roll over.
- Fees do not include applicable taxes.
- You are responsible for applicable taxes, duties, and charges.
- Failure to pay may result in suspension or termination.
You may cancel a subscription using the account billing interface. Cancellation prevents future renewals but does not ordinarily result in a refund for the current billing period.
Payments are non-refundable except where:
- A refund is expressly stated in a written offer
- LoftCue determines that a refund is appropriate
- Applicable law requires a refund
Mandatory consumer cancellation, withdrawal, refund, or renewal rights remain unaffected where they cannot legally be waived.
13. Third-Party Services
The Platform may rely on third-party providers for:
- Artificial intelligence models
- Cloud hosting and storage
- Media processing
- Payment processing
- Authentication
- Analytics
- Email delivery
- Video rendering
- Content distribution
- Other infrastructure and functionality
Your use of certain features may be subject to third-party terms, policies, restrictions, and availability.
LoftCue does not control third-party services and is not responsible for their:
- Availability
- Performance
- Security
- Accuracy
- Output
- Data handling
- Pricing
- Changes
- Suspensions
- Errors
- Service interruptions
LoftCue may change, replace, limit, or discontinue third-party providers at any time.
14. Availability and Modifications
The Platform is provided on an evolving basis.
LoftCue does not guarantee that:
- The Platform will always be available.
- Any feature will remain available.
- Processing will be completed within a particular time.
- Uploaded files or Output will be retained indefinitely.
- Output will be generated successfully.
- The Platform will be compatible with every device, browser, file type, resolution, or third-party service.
- Errors will be corrected.
- Data will never be lost or corrupted.
- The Platform will be free from security vulnerabilities or harmful components.
Features, pricing, limitations, models, supported formats, and technical requirements may change at any time.
LoftCue may suspend access for maintenance, security, legal compliance, capacity limitations, provider outages, suspected abuse, or any other operational reason.
You are responsible for maintaining original copies and independent backups of all User Content and Output.
15. Beta and Experimental Features
Certain features may be marked as beta, preview, experimental, early access, or similar.
Such features may:
- Be incomplete or unstable
- Produce lower-quality or unexpected results
- Change without notice
- Be subject to additional limitations
- Be discontinued at any time
- Result in data loss or processing failure
You use beta and experimental features at your own risk.
16. Privacy
The collection and processing of personal information are governed by the LoftCue Privacy Policy.
You must not upload sensitive, confidential, regulated, or personal information unless you have a lawful basis and appropriate authorization to do so.
You are responsible for determining whether User Content contains personal data and whether its processing through the Platform is permitted.
17. Suspension and Termination
You may stop using the Platform at any time.
LoftCue may suspend, restrict, or terminate your access if:
- You violate these Terms.
- You fail to pay applicable fees.
- Your activity creates legal, security, financial, reputational, or operational risk.
- Your use may harm LoftCue, another user, a third party, or the Platform.
- Suspension is required by law or a third-party provider.
- The Platform or relevant functionality is discontinued.
Termination does not eliminate obligations or liabilities that arose before termination.
Sections concerning intellectual property, payment obligations, disclaimers, limitation of liability, indemnification, dispute resolution, and other provisions intended by their nature to survive will remain effective after termination.
18. Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE PLATFORM, ALL FEATURES, ALL OUTPUT, AND ALL RELATED SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE."
YOUR USE OF THE PLATFORM AND OUTPUT IS AT YOUR SOLE RISK.
LoftCue DISCLAIMS ALL EXPRESS, IMPLIED, STATUTORY, AND OTHER WARRANTIES, INCLUDING WARRANTIES OF:
- MERCHANTABILITY
- FITNESS FOR A PARTICULAR PURPOSE
- TITLE
- NON-INFRINGEMENT
- ACCURACY
- COMPLETENESS
- RELIABILITY
- AVAILABILITY
- SECURITY
- QUALITY
- QUIET ENJOYMENT
- PROFESSIONAL STANDARD
- ERROR-FREE OPERATION
LoftCue DOES NOT WARRANT THAT OUTPUT WILL:
- ACCURATELY REPRESENT A PROPERTY
- MATCH YOUR PROMPT OR EXPECTATIONS
- BE FREE OF DISTORTIONS, DEFECTS, OR HALLUCINATIONS
- BE SUITABLE FOR ADVERTISING, LISTING, PUBLICATION, OR COMMERCIAL USE
- COMPLY WITH REAL ESTATE, ADVERTISING, MLS, PLATFORM, OR DISCLOSURE RULES
- BE LEGALLY PROTECTABLE
- BE FREE FROM THIRD-PARTY CLAIMS
- PRODUCE ANY PARTICULAR MARKETING, SALES, RENTAL, FINANCIAL, OR BUSINESS RESULT
NO INFORMATION OR COMMUNICATION FROM LoftCue CREATES A WARRANTY UNLESS EXPRESSLY STATED IN A WRITTEN AGREEMENT SIGNED BY AN AUTHORIZED REPRESENTATIVE OF LoftCue.
19. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LoftCue AND ITS OWNERS, OPERATORS, AFFILIATES, PERSONNEL, CONTRACTORS, LICENSORS, SERVICE PROVIDERS, AND PARTNERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES.
THIS EXCLUSION INCLUDES:
- LOSS OF PROFITS
- LOSS OF REVENUE
- LOSS OF BUSINESS
- LOSS OF OPPORTUNITY
- LOSS OF CLIENTS
- LOSS OF CONTRACTS
- LOSS OF GOODWILL
- LOSS OF REPUTATION
- LOSS OR CORRUPTION OF DATA
- COST OF SUBSTITUTE SERVICES
- PROPERTY-RELATED CLAIMS
- ADVERTISING OR DISCLOSURE CLAIMS
- REGULATORY FINES OR PENALTIES
- THIRD-PARTY CLAIMS
- TRANSACTION LOSSES
- FAILED SALES, RENTALS, OR LISTINGS
- CLAIMS ARISING FROM INACCURATE, MISLEADING, DISTORTED, OR DEFECTIVE OUTPUT
- CLAIMS ARISING FROM PLATFORM INTERRUPTION, DELAY, ERROR, SECURITY INCIDENT, OR DATA LOSS
THESE LIMITATIONS APPLY REGARDLESS OF THE LEGAL THEORY, INCLUDING CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, MISREPRESENTATION, RESTITUTION, OR OTHERWISE, EVEN IF LoftCue WAS ADVISED THAT SUCH DAMAGES WERE POSSIBLE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, LoftCue'S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATING TO THE PLATFORM, OUTPUT, OR THESE TERMS WILL NOT EXCEED THE GREATER OF:
- THE AMOUNT YOU PAID TO LoftCue DURING THE THREE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR
- USD 100.
EACH CLAIM OR SERIES OF RELATED CLAIMS WILL BE SUBJECT TO A SINGLE AGGREGATE LIMIT.
YOU ACKNOWLEDGE THAT THE PRICING AND AVAILABILITY OF THE PLATFORM RELY ON THESE LIMITATIONS.
Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited, including any mandatory consumer rights or liability arising from fraud, willful misconduct, or other liability that applicable law prohibits from being limited.
20. User Responsibility and Assumption of Risk
You knowingly assume all risks associated with:
- Uploading User Content
- Using automated and AI-generated Output
- Publishing or distributing Output
- Using Output in a property listing or advertisement
- Relying on Output without independent verification
- Failing to disclose that media was altered or generated
- Failing to obtain necessary permissions
- Violating professional, contractual, MLS, advertising, or legal requirements
- Third-party reliance on your content
- Loss, corruption, disclosure, or unauthorized access to content
You remain solely responsible for your business decisions, property representations, advertisements, communications, transactions, and professional conduct.
21. Indemnification
To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold harmless LoftCue and its owners, operators, affiliates, personnel, contractors, licensors, service providers, and partners from claims, demands, proceedings, investigations, losses, liabilities, damages, judgments, settlements, penalties, fines, costs, and expenses, including reasonable legal fees, arising from or relating to:
- Your use of the Platform
- Your User Content
- Your prompts or instructions
- Your use, publication, or distribution of Output
- A property listing, advertisement, campaign, or transaction involving Output
- Your failure to review or verify Output
- Your failure to disclose digital alteration or AI generation
- Your violation of these Terms
- Your violation of applicable law
- Your violation of MLS, marketplace, social media, or professional rules
- Your infringement of intellectual property, privacy, publicity, contractual, or other rights
- A dispute between you and a client, property owner, buyer, seller, tenant, landlord, agency, brokerage, employee, contractor, platform, or other third party
- Fraudulent, inaccurate, misleading, discriminatory, or unlawful content created or distributed through your account
LoftCue may control the defense and settlement of any matter subject to indemnification. You agree to provide reasonable cooperation.
This section applies to consumers only to the extent permitted by applicable consumer law.
22. Intellectual Property of the Platform
The Platform, including its software, interface, designs, branding, documentation, workflows, templates, systems, databases, and proprietary technology, is owned by or licensed to LoftCue.
Except for the limited right to use the Platform under these Terms, no rights are granted to you.
You may not copy, sell, sublicense, distribute, modify, create derivative works from, or commercially exploit the Platform except as expressly permitted.
23. Feedback
If you provide feedback, suggestions, ideas, or recommendations, you grant LoftCue a worldwide, perpetual, irrevocable, royalty-free right to use them without restriction or compensation.
24. Changes to These Terms
LoftCue may modify these Terms from time to time.
Updated Terms become effective when posted or on a later date stated in the updated version.
Where required by law, LoftCue will provide additional notice of material changes.
Your continued use of the Platform after the updated Terms become effective constitutes acceptance of the updated Terms. If you do not agree, you must stop using the Platform.
25. Governing Law and Disputes
Except where mandatory law provides otherwise, these Terms and any dispute arising from them are governed by the laws of the State of Wyoming, United States, without regard to conflict-of-law principles.
Except where mandatory consumer law permits a claim to be brought elsewhere, the state and federal courts located in Wyoming will have exclusive jurisdiction over disputes arising from or relating to these Terms or the Platform.
Before filing a claim, each party agrees to make a reasonable good-faith effort to resolve the dispute informally.
Nothing in this section prevents LoftCue from seeking injunctive or equitable relief to protect the Platform, intellectual property, systems, users, or confidential information.
26. Electronic Communications
You agree that notices, disclosures, agreements, and other communications may be provided electronically, including through the Platform, account interface, or email associated with your account.
Electronic communications satisfy any legal requirement that communications be in writing, to the extent permitted by law.
27. Assignment
You may not assign or transfer these Terms or your account without prior written permission from LoftCue.
LoftCue may assign or transfer these Terms, in whole or in part, in connection with a reorganization, financing, sale of assets, merger, acquisition, change of control, or transfer of the Platform.
28. Severability
If any provision of these Terms is found invalid, unlawful, or unenforceable, that provision will be enforced to the maximum extent permitted, and the remaining provisions will remain in effect.
29. No Waiver
Failure by LoftCue to enforce any provision does not waive the right to enforce it later.
30. Entire Agreement
These Terms, together with the Privacy Policy, applicable subscription terms, order forms, and other policies expressly incorporated by reference, constitute the entire agreement between you and LoftCue regarding the Platform.
They replace prior or contemporaneous communications concerning the same subject matter.
31. Contact
Questions, notices, and legal communications concerning these Terms may be submitted through the contact form or support channel available on the LoftCue Platform.